Five years in market and you've never had a clean answer to what about our ads worked. Meanwhile a performance creative agency keeps shipping briefs your team didn't write. The unlock isn't another vendor, it's mining Jupiter's own data and putting the system in every seat on your team. This is a 3-month engagement to do exactly that.
From our calls on April 21 and April 24. Jupiter is scaling 4–7x in the next 2–3 years, ships 60+ ads/month, spends $50–75K/mo on Meta. The blocker isn't the spend, it's that none of it teaches the next ad. Two pieces of those calls this proposal is built around:
"It frustrates, it kills me that for five years that we've been in business, we haven't learned much. You didn't even have to be in our organization to guess what's working, you could just look at our meta account... There's so much more that we could have understood, could have taken."
Five years of Meta data is sitting in your account untagged, unmined, and uncodified. The first thing this engagement does is fix that.
"I want the whole team to hear it, even the people that aren't using it. I want them to see how this is working so they don't try to block it. If it's just like 'here's a tool, you guys are over here, we're using this tool over here', they're not gonna own it. They're not gonna internalize it."
Month 2 is built around exactly this. Six team members, dedicated training time, the system installed in every seat, not just the growth chair.
One perfect ad doesn't move the needle for a brand at your spend level. Five years of Meta data, mined and tagged, does. Every static, every angle, every persona, every winner, every flame-out, fed in as the floor under every new brief.
No agency you've worked with has ever done this. Most can't.
You said it yourself: if it's just a tool the growth person uses while everyone else watches, the team blocks it. This installs in every seat, Ross, Robbie, Laura, the new growth lead, the designer, the community manager, so it's the way Jupiter ships ads, not a side project.
Month 2 is built around team-wide training. That's why it's three months, not one.
You're spending $50–75K/mo on Meta and outsourcing 60+ ads/month to a creative agency that hasn't taught your team anything about why your ads work. This system replaces that line item, keeps the volume, and leaves the institutional learning inside Jupiter, where it should have been the whole time.
The 3-month total is less than one month of agency fees. You keep what you build.
Three tranches. Historical mining lands first because every downstream decision is sharper once we know what worked. Production and the whole-team install layer on next. Optimization, iteration on winners, and handoff close out the engagement.
Sprint in month 1 because that's where the build and the historical mining happen. Calibration through months 2 and 3, the system runs and just needs nudging. Slack-embedded throughout, kit drops as I ship new modules.
Heavier in month 1 because that's where the build and the historical mining happen. Lower after because the system runs itself with light calibration once it's in. 3-month minimum committed up front. This replaces what you're paying a performance creative agency, and the system is yours to keep running afterward.
So nobody's surprised in month 2. If any of these become important, we scope them separately.
The sprint pace. Each item below is what's true at the end of that week.
SOW countersigned, M1 invoice paid. Slack channel created. Kickoff call scheduled inside 48 hours.
Meta API access provisioned. All historical Jupiter ads ingested and tagged by persona, angle, emotion, asset type, format. Repo skeleton committed.
The "what worked / what didn't / why" report you've been asking your team for years lands in Slack. Brand bible and spec cards drafted.
Brief-generation agents, prompt converter, and fal.ai static generation all running on Jupiter's repo. First test briefs through the 10-agent scoring loop.
Statics generated, QC'd, and live in the account. Sprint cadence ends. We move to bi-weekly + Slack for months 2–3.
Whole-team teach-ins through M2. Iteration-on-winners pipeline + brand-voice agent through M3. Onboarding playbook for the new head of growth delivered at month-end.
If this is a go, I send the SOW + Stripe link inside 24 hours. Kickoff call scheduled inside 48. First statics in your Meta account inside 30 days.
